Thicket in Folio Magazine
Folio reporter Jason Fell interviewed me last week for a story he was writing about the relative strength of regional magazines, "Regional Markets Remain Strong for Magazines." Though I don’t really know if regional magazines are in better shape than other types of magazines, I have noticed that sounding the death knell for magazines in general has become popular. Has anyone been in Barnes and Noble lately and looked at the magazine rack? Does it look empty to you?
It reminds me of a haughty fellow I met at a dinner in Colorado. He had written a marketing book about word of mouth advertising. Throughout the evening he talked loudly and brashly about how word of mouth is the ONLY effective form of marketing. Two days after I got home he sent me an e-mail to see if our magazine would review his book. I told him I would just tell someone.
Posted by Lee Hurley
It reminds me of a haughty fellow I met at a dinner in Colorado. He had written a marketing book about word of mouth advertising. Throughout the evening he talked loudly and brashly about how word of mouth is the ONLY effective form of marketing. Two days after I got home he sent me an e-mail to see if our magazine would review his book. I told him I would just tell someone.
Posted by Lee Hurley
